Shaping Creative

Art Director with 15 years of experience leading design teams, amplified by an MBA in E-Business and a certification in website design. Proven track record of shaping impactful strategies and guiding creative teams to deliver award-winning campaigns.

I spearheaded the creative strategy and execution for a national public education campaign focused on raising awareness and encouraging behavior change around COVID-19 vaccines. Leveraging compelling visual storytelling and cohesive messaging, I collaborated with cross-functional teams to develop impactful deliverables, including TV commercials, radio spots, digital ads, and social media content, ensuring the campaign resonated with diverse audiences.