I spearheaded the creative strategy and execution for a national public education campaign focused on raising awareness and encouraging behavior change around COVID-19 vaccines. Leveraging compelling visual storytelling and cohesive messaging, I collaborated with cross-functional teams to develop impactful deliverables, including TV commercials, radio spots, digital ads, and social media content, ensuring the campaign resonated with diverse audiences.

Led the creative development of animated explainer videos designed to simplify and communicate complex topics effectively. Collaborated closely with writers, designers, and motion graphics artists to craft visually engaging and easily digestible content, ensuring clarity and resonance with diverse audiences. These videos not only enhanced understanding but also drove engagement by transforming intricate concepts into compelling visual stories.

Led the creative development of social and digital banners designed to boost engagement and drive audience interaction. Collaborated closely with writers, designers, and marketing teams to craft visually compelling and impactful assets tailored for diverse platforms. These banners effectively captured attention, communicated key messages with clarity, and elevated brand presence by transforming complex concepts into concise, engaging visuals that resonated with target audiences.